Ghanaian outstanding fashionista and businessman Osebo Zara Man has reechoed the importance fashion plays in the lives of musicians.
The award winning fashionista highlited music and fashion goes hand in hand , what you wear as an artist helps separate you from your competitors, making a fashion statement gives you a competitive edge over the others and also gives you easy identification.
Beyond that it can attract endorsements from clothing lines or create own fashion brands like stars like Beyoncé, Kanye West, Diddy, Jennifer Lopez, Drake etc has done.
Red carpet has become a norm these days and how you appear as an artist helps you get a lot of publicity and commendation, if you dress well you get the applause on the other hand if it goes bad you get the trolls.
The CEO of 247 Zara Man Boutique advised musicians to employ the services of qualified stylists to dress them for all occasions to make them live up to their status as celebrities.
By: Kojo Kinn