Ace music producer and entrepreneur, Hammer has shared his thoughts on the public bashing on Ghanaian musicians regarding the Grammys.
In a phone-interview on Class 91.3 FM on March 20, Hammer indicated that the media and the public should not put pressure on Ghanaian musicians with respect to the Grammys.
”Why are people talking about the Grammys like it’s easy to get. There are thousands of songs and the whole continent is crumbling for just one category,” he said.
Hammer added that the artistes must focus on their music and build connections around the world instead of focusing all attention on the award scheme.
”It’s not something they should look up to. I think they should make great music and when they are wired around the world and on a big label, they will find themselves at the Grammys,” he told host, Nana Kwesi Asare.
Together with other stakeholders, Hammer aims to educate upcoming musicians on the business side of music.
”The structures are wrong and we are not going to wait for somebody to vote us into power before we educate people,” he said.
Story by: Sharon Onella.